Starting today, Facebook helps users search and sell content with the new “Add a Link” option, which was publicly announced on Tuesday morning by the company’s spokespersons.
The famous social network informed its users on early Tuesday morning that their Facebook profiles will be endowed with new useful search options starting with the upcoming period. The decision is in keeping with the company’s objective of gaining increasing autonomy in relation to the other online platforms.
The new “Add a Link” feature that Mark Zuckerberg, the founder of the social network, has recently announced enables users to quickly browse web content without accessing Google’s Internet search page.
The option will be added on Facebook’s homepage together with other additional buttons.
Users, who need to access Internet files in search of specific information, will simply click the option and insert the search term they are interested in. A list of relevant links will unfold once the Facebook users enter their terms.
Tech analysts, who have been studying the company’s recent market activity, claim the addition of the new option aims to help users centralize their data.
The “Add a Link” feature is particularly important for the mobile users of Facebook as recent data has revealed that the social network gathers advertising revenue through mobile devices.
According to the recent market data, 73% of the income resulting from advertising activities stemmed from the use of mobile devices. 9 out of 10 users of Facebook access their accounts using a mobile device, therefore the mobile ad revenue pertaining to Facebook rises up to 46.8 percent.
In the past two years, Facebook has been particularly keen on determining its users to be more active on the social platform. Among the strategies that the company has used to draw users’ engagement is also the introduction of many apps and features. These are meant to keep users working on their Facebook account, so advertisers could maintain their interest in the social network.
Mark Zuckerberg is particularly interested in separating his social network from the search giant, Google, if we are to study the ideas that the developer has come up with in the past three years.
In 2013, he introduced Graph Search a Facebook tool meant to facilitate users’ access to the millions of posts from around the world published on Facebook.
The “Add a Link” feature will be available only for specific regions, according to Facebook’s recent statement. Only U.S. users will be able to view and access the feature starting with the upcoming days.
Image Source: The Drum