(Mirror Daily, United States) Gone are the times when owning a BlackBerry smartphone meant you were the owner of supreme technology. As more advanced models started to appear, BlackBerry fell behind. However, this doesn’t mean that the company gave up, but it chose another path. Now, what’s in store for BlackBerry fans?
The BlackBerry company announced last week that it would stop producing smartphones. On the other hand, developers will start to focus more on software. The decision of the company brings advantages in the technology field, and they will surely be revealed soon.
The BlackBerry company started its projects several years ago when competitors like Samsung or Apple gained popularity with users. Chief executive officer John S. Chen declared on behalf of the company:
“We believe that the phone market is evolving more and more into the intelligence market.”
Rephrasing the officials’ words, this means that the BlackBerry company will dedicate money and effort to what makes a smartphone smart and not a phone. Although they will have nothing to do with competitors on the smartphone market, they will meet competition in the software field. Here they have to meet tech giants like Google’s Android, which already has a solid fan base. So the decision of getting into a new business is not free of risks for BlackBerry.
BlackBerry also tried to develop touchscreen models, such as BlackBerry Z10 smartphone, and the BlackBerry PlayBook. The Canadian-based company is one of the favorite in the homeland, Canada. Specialists believe that BlackBerry will keep many of its users as a software developer too. In addition to these, they will draw much more.
However, BlackBerry lets the mission of manufacturing mobile phones to partner companies. While the hardware part is covered by them, BlackBerry will take over software production and system security issues.
Despite the recent decision of giving up manufacturing, BlackBerry is a referential name in the domain of mobile phone development. Its products and devices have been used by companies, business people, celebrities and regular buyers without disappointing them. It is not the inefficiency of the goods which drove customers to other brands and labels, but the intense competition on the market.
Judging by the significant success the company had in the past, BlackBerry is most likely to make a spectacular comeback. More than thirty years have passed since its founding as Research In Motion Ltd. All these years account for the high quality of the products. Does BlackBerry count on your trust for their comeback?
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