Based on the recent announcements, Facebook addresses gender-related issues with new Friends logo aimed to bring women an equal position on the social network. The design of the previous logo has been contested by Facebook’s manager Caitlin Winner, who claims the picture did not portray women’s correct position in the society.
Facebook appears to be much more socially active with each day. After celebrating the acknowledgment of same-sex marriages on the territory of the United States, the social network is now addressing gender-related issues with the help of a new ‘Friends’ logo. The decision was made after design manager Caitlin Winner stated that the former pic brought prejudices to women.
According to the company’s official description, the new image places the woman in the forefront, while the other two men are in the back. Previously, the woman was left in the back; thus, suggesting that she does not have an equal position with the men in the logo.
Caitlin Winner has further outlined that the design of the woman has been completely neglected. A closer analysis revealed that the line of the shoulder has been mistakenly traced and the hair shape was too reckless to be in keeping with the style of modern women.
For that matter, Winner believes it was about time that Facebook changed their ‘Friends’ logo to better represent the modern times. While the new logo could go unnoticed for most Facebook users, the design manager thinks the change could prevent the social network from getting in the attention of feminist groups.
In the end, Caitlin Winner insisted on saying that she did not feel offended by the former logo. However, as an educated woman, the manager felt that the logo did not represent her and insisted that a change was enacted.
The modification of the Facebook logo is not visible on the desktop version of the social networking app, as the company has informed. The logo was first placed on mobile devices as these are highly used by Facebook customers at present.
Facebook has recently made another important change in point of design. The company opted for a more stylish and slick font of ‘Facebook’. The new font type that is being used for the logo is in keeping with the requirements imposed by the screens of the mobile devices.
Image source: media.salon.com