(Mirror Daily, United States) – When you think about spy movies, death-defying stunts, and awesome cars, what’s the first name that pops into your head? If ‘James Bond’ was your answer, then you are correct. Considered to be one of the most influential figures in pop culture, James Bond, the character created by Ian Fleming, is the embodiment of the gentleman master spy.
Although James Bond has been and remains an iconic figure in cinematography, some researchers believe that the character has a bad influence on its audience, especially when it comes to smoking.
Professor Nick Wilson of New Zealand’s Otago University and the author of a new sociological and anthropological study focused on smoking habits declared that a fictional character as popular as James Bond has proved, over the years, that smoking is cool and that it is the mark of a gentleman.
Wilson stated that since the first movie in the James Bond series aired in 1962, the fictional character has always been depicting smoking a cigar/cigarette or having other unhealthy habits. The study, which was published in the Tobacco Control journal on the 16th of January, reveals that throughout the years, the filmmakers behind the James Bond franchise have encouraged people of all ages to smoke.
Professor Wilson’s study analyzed every James Bond movies, including the latest ones featuring Daniel Craig. The scientist said that during the 60s, 70s, 80s, and 90s, James Bond would smoke for at least 20 minutes in each video. Moreover, the professor added that if Bond did not have a lit cigar in his hand, he would surely be in the company of someone who was smoking (more than likely, a gorgeous female spy).
Wilson noted that James Bond smoked his final cigarette in ‘Die Another Day,’ meaning that the movies that followed did not depict him with a lit cigarette.
However, Wilson believes that James Bond promotes other unhealthy habits such as drinking – granted that the famous character hits the sauce on more than one occasion.
So, is Bond an evil character, created for the sole purpose of influencing people into smoking and drinking? Perhaps, or perhaps not. Saying that a fictional character is a main reason why people drink, smoke, and drive dangerously is just like saying that all books should be banned because a shelf full of books fell on someone’s head and killed them.
James Bond might be one of the greatest pop culture icons, but do keep in mind that smoking and drinking were often used as distractions by Fleming’s character since all his missions involved all kinds of dangers.
Image Source: Flickr
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