The Misfit Flash fitness wearable has just got a lot more interesting after the company added some very high-tech applications on its gadget to make it stand out in the ever-growing pile of devices that claim a spot on your wrist.
Imagine that you’re running and your iPod is securely strapped on your arm – but wait, what’s with this slow song in the playlist? You want to skip to the next one, but you don’t want to just scrape at the touchscreen. Instead, a click on the Misfit Flash button changes the song for you.
Same goes for that group photo you never seem to get right – there’s always that annoying hand that appears in the frame. Not anymore, not when Misfit Flash can act as a remote control as you prop the camera phone up somewhere nearby. Smile, press the button and there you have it: photo taken.
And when all this comes at the incredibly-low price of $20, Misfit Flash Link, the company’s latest gadget, seems to have it all. Paired with a companion app, Flash Link uses Bluetooth to turn the device into a one-button remote control. If your phone – or computer – can do it, so can Misfit Flash.
Future generations of the fitness wearable might come with extended and more specific actions that the user can program, such as using the Flash button when you want to instantly let your Twitter followers know you’ve hit a new milestone in your running routine.
You may remember that the company’s founding premise was to keep fitness tracking as simple as possible – an accelerometer, a battery and a Bluetooth chip is all the device contained – so these new features seem to be going right against that.
However, Tim Golnik, Misfit’s vice president of product and design, said they were part of winning the war for the wrist, adding that fighting the Apple Watch is not an easy task.
His hope is that users will choose Misfit Flash Link not just because it’s a lot cheaper than any other fitness wearable on the market, but because they understand its concept is based on extra functionality in the interaction with the world.
What’s more is that designers have based these new features on user requests sent via Twitter or directly on the company’s website. When the hardware is so easy and set in place, Misfit had an easy job building the software and the app to pair with it.
Image Source: CNET
Matthew Slotkin
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