Due to the global nature of the World Wide Web, your information may be transferred to, processed in or stored in countries that differ from your country of residence.
- What we consider personal information;
- Which types of information we collect;
- What information we store;
- How your personal information is collected and used;
- If, how and when we disclose your personal information;
- Why we collect this particular information;
- If third parties have access to your information.
Information automatically collected upon your use of the Services
Information such as IP addresses, browser types, computer types, mobile device types and access time or URL’s visited is automatically collected so as to allow diagnostics with our servers and software. We additionally gather demographic information.
Personally Identifiable vs. Non-personally Identifiable Information
Upon using our Services, you have the option of sharing two types of information with us.
Personally Identifiable Information refers to any information that allows the user to be identified (including but without limitation: email address, age, gender, user name, etc). Users may access the Services anonymously (without choosing to submit personally identifiable information). However, in certain instances (such as subscribing to our Services or registering to become a member of the Services), you may be required to submit certain information.
Mirror Daily uses your personal information for several purposes, but most importantly, to fulfil our user’s requests for services and products. Additionally, we also use personal information to provide you an improved Service or contact you or offer better customer service.
Non-personally Identifiable Information represents the second type of information that we collect and describes that information that cannot be used to personally identify you (such as zip code, IP address, internet provider information, etc).
Additionally, when you interact with our partners or advertisers, we may collect additional information or when you choose to partake in our website’s forums or comments sections, when information such as aliases, emails, bios, photographs or other materials represent “shared information”.
Cookies, web beacons and other tracking software
Certain websites, including Mirror Daily, employ tracking technology to further improve their services. Cookies, for instance, represent small text files which contain unique ID numbers. They are saved through your web browser in your computer so that our website is capable of recognizing returning visitors. Cookies, aside from recognizing return visits, also allow us to track which products or services you preponderantly use.
We may also choose to use other tracking technology such as web beacons or pixel tags (small graphic files with monitor the way you use the Services) in order to analyse trends, better understand user movement on the website, administer the site or gather representative demographic information.
All this information is used by Mirror Daily to improve the services we provide, report statistics, analyse user preferences, trends, administer the services and diagnose problems so that the quality of our product can satisfy our users’ needs.
Last but not least, we may employ specific analytic services or application providers for our Services. These allow us to collect Non-Personally Identifiable data and help us understand the performance of our services. These services may aid us in understanding click-through trends, user behaviour, web traffic and other similar information. In the end, all the information we collect is used to serve the interests of our users.
How we collect the aforementioned information?
Mirror Daily collects the information we have described automatically through your use of the website except for the cases when it is unreasonable or impractical to do so. Each access to the website allows us to collect specific information, as do MMS/SMS that you send to us. We may collect information about you when someone else provides us with your information (for example in the case of gift subscriptions).
Additionally, third parties may also aid us in collecting information about you (law enforcement agencies, government entities, mailing lists, advertising partners, recruitment agencies, business and advertising partners or contractors).
Why we collect your information
As previously stated, the main reason why we choose to collect information about our users is to ensure that our services best serve the interests and wishes of our readership. We therefore collect, hold and use your personal information for the following purposes:
- In order to provide you with high-quality services;
- In order to offer you the news, information and advice that best suits your interests;
- In order to communicate with you via email, mail or telephone;
- In order to provide a better suited user experience and product;
- In order to personalize your use of the website;
- In order to offer you interest-tailored advertisements and products;
- In order to grant you access to protected areas and specific features of our Services;
- In order to conduct promotions, competitions or sweepstakes;
- In order to provide specific data to certain business partners or advertising partners;
- In order to conduct business processing functions;
- For marketing purposes;
- In order to serve other purposes (including but not limited to) promotional, direct marketing, service development, product planning, quality control, market research;
- In order to best defend the interests of the Mirror Daily;
- In order to protect the security of any person;
How we share your personal information.
At certain points, we may choose to share our users’ usage data and non-personally identifiable information with advertisers or third parties which serve advertisements on the services. They use this information to better cater to your needs by offering interests-based advertisements that may be relevant to your desires. Please note that in such cases, we only share non-personally identifiable information so that such advertisers aren’t able to personally identify our users.
Mirror Daily also uses Aggregated Data and shares it with third parties for the same product improvement purposes as stated before.
- It responds to a subpoena, a court order, a legal process or any similar legal initiative;
- It helps protect the integrity of any person;
- It protects or exercises our legal rights;
- It defends us against legal claims;
- It is necessary during a process of acquisition, merger or bankruptcy and sale.
Our online services may also offer additional features and may request you to share further information such as geographical position. If you accept to use such location-based services, please note that you agree that Mirror Daily receives location information from you. As such, you grant us the permission of occasionally locating your hardware, recording and displaying your location, publishing your location to those parties which were designed by you.
Security of your information
Mirror Daily employs a set of complex security measures aimed at protecting your User Information from misuse, loss or unauthorised access. Please understand, though, that even with such reasonable measures in place, data transmissions over the internet aren’t 100 percent secure and as a result, situations of loss, unauthorised access, unintentional disclosure or misuse may occur. YOU HEREBY EXPRESSELY HOLD MIRROR DAILY HARMLESS OF ANY MISUSE, UNAUTHORIZED ACCESS, DISCLOSURE OR LOSS OF YOUR PERSONAL DATA.
Third party links and third party websites
Please note that Mirror Daily may contain links which lead you away from the website and towards other sites. Mirror Daily IS NOT responsible for governing those websites, neither is it responsible for the privacy policies they employ. Please review those particular websites’ policies whenever using their services as they may differ from our own.
Children and their privacy
Mirror Daily does not knowingly offer services or collect the data of children. Our services are specifically created for users over the age of thirteen. If you are not 13 years old please DO NOT USE THE SERVICES. Furthermore, we encourage parents and legal guardians to play an active role in their children’s use of the internet and online activities. We never knowingly collect information from children under 13, neither do we target the services to children under the age of 13.
Last update: 14.06.2015