(Mirror Daily, United States) – After almost fifteen years, Ubisoft decided to replace their already classic logo with a more minimalist swirl with no color. The new design still bears resemblance to the previous logo, but the company claims this one is meant to be more “player-centric”.
Ubisoft is one of the oldest companies in the gaming field. Naturally, they adopted many logos and images over time. In the 1980s, the company was only distributing games locally, and they had a logo in many colors, which better suited the times.
Ubisoft has featured several logos over time
In 1995, Ubisoft changed its logo for the first time, and adopted the design with the rainbow above. This came immediately after the launch of the Rayman series. Gradually, the logo evolved into the blue swirl everybody is familiar with.
Fourteen years later, Ubisoft decided it is again time for a change. On Wednesday, the company announced they wanted to “create worlds” and bring a new vision on their classic swirl logo. They gave up on the colors and reimagined the former design into a more minimalist form, showing how they had evolved over the years.
A minimalist design which reflects Ubisoft’s “grain of madness”
The new swirl, which will sit at the top of all games, is a window into these new worlds. Ubisoft wants to allow players to see into the future through it. They offered a rather philosophical description of the swirl.
“[The logo is] reminiscent of hand-drawn shapes and represent[s] our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”
You may agree with Ubisoft’s description or not, but you have to agree they chose a bold new design. The logo will soon become part of all the new games, and might even feature different color schemes, depending on the game it will merge with. The new swirl will make its official entrance at E3 2017, in a few weeks.
Image Source: Wikimedia Commons
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